Holidays are the perfect time to pump up your social media marketing strategy in Google Ads. With your Google Analytics, you can see what traffic was brought to your page from your holiday ads.

Here are some tips :  
1. “To drive engagement, conduct social media photo contests on Snapchat, Instagram or Facebook and encourage your followers to post their 4th of July stories. You can also ask them to post pictures with your products and incentive the winners.”
2. “Using trending hashtags, such as #IndependenceDay, #FourthofJuly, #America, #Fireworks, etc., on relevant posts can help you attract users, reaching a wider audience.”

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